Consumer Fieldwork has a special tool for conducting virtual shelf-tests. On the online shelf products are displayed by photos and can be bought.

With the following demo version you can experience the look and feel of the virtual shelf yourself! This demonstration is only available in a German language version, but the productive tool is also available in other languages (like English or even Chinese).

Within the virtual shelf the respondents get a short instruction about the interaction with the virtual shelf. After starting the virtual shelf is shown. The products can be displayed in random or fixed position.

By hovering over single products with the mouse a preview with a detailed picture, a short description and (optional) prices is displayed. By clicking on a product it is placed in the basket. With another click the product can be removed again.

The budget (in demo: 10 Euro), or alternatively the number of products to be laid in the basket, is variable. Additionally, the time to choose products can be adjusted to simulate short decision times while standing in front of the shelf.