We work with Vovici EFM Community (an integrated online application for panel management, questionnaire programming and hosting) and use SPSS for evaluation.

Panel management

Our system architecture includes a completely integrated panel management system for recruitment and management of consumer panels, a participant administration system for issuing invitations and an integrated module for sending personalised invitation e-mails and targeted reminders. A centralised administration system offers complete control of respondent selection to prevent over-research or under entertainment in order to maximise study response. The integrated Respondent Knowledge-Base™ allows known demographic variables and configuration data to be added to records without requiring these to be re-requested.

Data provision / tabulation

We can supply your data in Excel, Access and all other standard data formats used in market research. In particular, we support data export in SPSS format, in which questions and answer categories are extracted from the questionnaire and variables and values are automatically assigned to “labels”.

An online reporting system allows survey access and responses to be checked by generating automated standard reports with total figures and exported to other programs (e.g. PowerPoint, Word, Excel). If you wish to have your data cleaned and tabulated for market research standards, we use SPSS Tables.